ABOUT Baxter Publications Inc. The only integrated communications specialist for Canada’s travel industry We do it all within a budget you can afford: print, digital, web, e-communications, web design and more. For close to 60 years, Baxter Publications Inc. has proven time and again that it can get that message out to the Canadian travel industry. And we’ve done that by spending the past six decades building a stable of effective communication vehicles. For example, Canadian Travel Press® and Travel Courier® have become the industry’s favourite travel trade publications. Each week – in both print and digital formats – our publications inform and entertain their readers, covering the latest in news, trends, products and services. Fair, accurate, balanced and trusted, CTP and TC provide their readers with choice – subscribe to the traditional print version, try our increasingly popular digital format (everything that’s in the print edition, but you get it within 24 hours of publication) or take them both. Today, www.travelpress.com has become the industry standard web site, offering its users an up-to-the-minute feed of product and service information, contests, tools and, of course, the latest news. Through PRESS Today ® e-news travelpress.com provides travel agents, tour  operators, hoteliers, airline and car rental executives, and others in the Canadian travel trade with a daily selection of travel industry news and product and services information that keeps them on top of what’s happening in their industry. Along with its regular news updates, travelpress.com also offers such features as:  |
Travel Agent Central Users will find the latest information on new brochures; supplier loyalty programs; special contests for travel agents; access to supplier booking engines; e-marketing tools supplied by Travelwatch; and educational programs being featured by the Canadian Institute of Travel Counsellors (CITC). Travel Agent Blog Opinions, commentary, musings, mutterings, and more. The editors at www.travelpress.com have lots to say and really like to get feedback from the industry. FamWatch www.travelpress.com’s FamWatch feature keeps retailers up to date on the latest educational fam trips that are being offered by tour operator and other industry suppliers. Bulletin Board Who’s been hired? Who’s been promoted? Who’s leaving and where did they go? Industry users will be able to use this nifty feature to keep track. What’s On www.travelpress.com’s Industry Events Calendar provides updates on what’s happening today, tomorrow and next month. Presentations, product launches, seminars, workshops, you name it, the Industry Events Calendar has it. Even better, suppliers, associations and others can load the information themselves simply by contacting us and setting up an account.
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| Digital Editions And, in case you were under the impression that we were just about online – think again.  Travelpress.com is Baxter Travel Media’s (BTM) flagship on the Web, but BTM does lots of other really neat things. The company produces weekly print publications – Canadian Travel Press and Travel Courier – for the Canadian travel and tourism industry. In fact, it has been covering the travel trade industry for more than 40 years. But, with the changes in communications and media that have taken place in the past 15 years, BTM recognized that it need to reach an audience that was using the Web and looking for information in a different format. So we’ve adapted and taken advantage of all the benefits that new technology and the World Wide Web provides and created digital editions of our print publications – same stories presented with our same design style, but available in an e-format. Check them out by going to the digital edition area on the left hand side of the travelpress.com home page – click on either the Canadian Travel Press or Travel Courier icon, subscribe and then explore the wonderful world of digital publishing. We did it first. We do it best.  For our suppliers, we’ve also created a push e-mail product called Travel Blast™ that lets them get their message, in their words, out to the people that want to hear it. Yes, we’re subscriber-based so the people that receive our Travel Blast – with your message – really want to hear what you’ve got to say.  A comprehensive webinar solution specially for organizations targeting travel professionals. Ideal for training, product launches, advertising and more, TravelWebcast is an interactive, user-friendly way to target your audience with a current, cost-efficient message.. |
Baxter Publications Inc. Tel: (416) 968-7252 Fax: (416) 968-2377 baxgroup@baxter.net |
